Heinz launches new Beanz Creationz campaign

July 1, 2015 12:30

Heinz Australia has launched a new ad campaign built around having the “Best Beanz on the Block” and promoting their new Heinz Beanz Creationz range.

https://www.youtube.com/watch?v=XwilbxSsA78

The campaign, created by Channel T, aims to move consumers away from the ‘beans on toast’ mentality and show them that beans can used in a variety of dishes.

Sandra Arango, Marketing Director at Heinz said, “With new Heinz Beanz Creationz we wanted to demonstrate there was a role for beans beyond just ‘beans on toast’. And with Best Beanz on the Block we’re able to link great taste, with bean versatility”.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Channel T

4 COMMENTS

Some Old Guy 1 Jul 15

Cute ad. Love the revival of the jingle at the end.

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Tony Hankins 8 Sep 17

I’ve been eating Heinz beans on toast or over 50 years. I like about 200g. My wife has been eating Heinz beans for over 40 years and she likes about 200g. And you sold/packed a can just about the right size for the once a week treat of beans on toast we had. Now you have jiggled the sizes so there is no convenient size for us and I feel betrayed. Marketing gone mad. Thanks for nothing. It’s all about differentiation, isn’t it?

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sons 19 Jul 15

Who is the male actor in the ad?

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Julie Adams 5 Jul 18

Why have the Mild Indian Curry Heinz Beanz Creations disappeared from all the Supermarket Shelves? They are the best!

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