Cadbury Twirl can predict the future in latest campaign
Mondelēz’s Cadbury Twirl can predict the future in a new campaign by Cadbury’s global creative agency, VCCP.
The campaign showcases an online experience created by VCCP CX: the ability to scan the interior of a Twirl to get a reading.
In the 30 second spot, two sisters are in a kitchen when one grabs the Twirl from the other. She then scans the inside of the chocolate bar using her phone and predicts that her sister will either get married or fired. It is then revealed that the sister is already married. The spot ends with the campaign’s title: “Your future’s in the swirls and curls.”
Mondelēz’s associate director equity & partnerships Australia & New Zealand Anthony Ho said: “We needed a global campaign platform that could inject some fun into the brand and engage consumers with Twirl and its distinctive features. The ability to make people stop and look at their chocolate, mid-snack, is an exciting opportunity and has truly made Twirl the hero of its own advertising in this campaign.”
VCCP’s executive creative director Chris Birch added: “Forget the magic eight ball, the fortune cookie, the alignments of the planets or tea, if you really want to know your future, the answer is in the swirls and curls of a delicious Twirl. Who knew?! (Well we did when Aly and Emma came up with this idea after seeing it written in their Twirls about three years ago), and we are very thrilled that that prediction has come so gloriously true. Now for the Lottery.”
QR code to visit the website to scan a Twirl
The campaign is targeted towards young millennials and is on TV, online video and socials.
The brand platform will run from 8 August into 2022 in Australia and New Zealand.
Last year in May 2020, Cadbury released a campaign continuing the ‘There’s a glass and a half in everyone’ brand platform via VCCP.
VCCP’s other recent work includes campaigns for Compare the Market and Hipages.
Credits:
CAMPAIGN TITLE: Twirl – Your future’s in the swirls and curls
CLIENT: Mondelēz ANZ: Anthony Ho – Associate Director Equity and Sponsorships; Kelly Wilson –
Senior Marketing Manager; Nick Hailey – Marketing Manager. Mondelēz Global: Jonathan McCarthy –
Global Director; Cornelia Vogt – Global Brand Manager
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTORS: Chris Birch & Jonny Parker
CREATIVE TEAM: Aly Golani and Emma Jackson
GROUP MANAGING DIRECTOR: David Boscawen
BUSINESS DIRECTOR: Matt Smith
ACCOUNT DIRECTOR: Oliver Robinson
ACCOUNT MANAGER: Annisha Shah
PLANNING DIRECTOR: Gethin James
PLANNER: Lloyd Scott
AGENCY TV PRODUCER: Ed Thorn
AGENCY INTEGRATED PROJECT DIRECTOR: Jon Dewart
AGENCY CREATIVE PRODUCER: Pete Lewendon & Sally Archer
MEDIA BUYING AGENCY: Wavemaker
MEDIA TEAM: Ella Stewart, Rebecca Wood, Linh Nguyen
PRODUCTION COMPANY: Good Oil
DIRECTOR: Dave Wood
EDITOR: Stu Morley – The Editors
PRODUCER: Lee Thomson
POST-PRODUCTION COMPANY: Electric Theatre Collective
POST PRODUCER Jon Purton & Emma Hughes
COLOURIST Jason Wallis
AUDIO POST-PRODUCTION COMPANY: Wave Studios
SOUND ENGINEER – Ed Downham
PHOTOGRAPHER: Andrew Burton
SOCIAL & INFLUENCE DIRECTOR: Aurelien Pakula
PROJECT DIRECTOR – Hazel Coleman
SENIOR DIGITAL PRODUCER- Sara Wills
TECHNICAL DIRECTOR – Philip Beaman
ASSOCIATE CREATIVE DIRECTOR – Will Aslett
FRONT END DEVELOPER – Nigel O'Toole
ANIMATION DESIGNERS – Claire Ashfield & Dexter Marshall
UI DESIGNER – Jason Fingland
DESIGN DIRECTOR – Gilles Bestley
DESIGN DIRECTOR – Mik Shaw
