Cadbury’s marketing boss switches to Kraft
The marketing boss of Cadbury’s has quit for a job at FMCG brand Kraft, B&T has reported this afternoon.
The magazine says that Michael Magee will take on the role vacated by Nikki Anderson. One of his last acts was to give the account for Dairy Milk to Saatchi & Saatchi.
I find it remarkable that a Cadbury spokesperson would confirm an appointment at Kraft before Kraft has made a public announcement. Not criticising Kraft but the naive person from Cadbury. Opens them up to potential litigation if something went wrong.
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