New Cadbury Joyville campaign focuses on bigger bars

Cadbury Dairy Milk JoyvilleThe newest addition to the Cadbury’s Dairy Milk Joyville campaign will launch this weekend, focussing on their new larger range of bars.

Developed by Saatchi & Saatchi, the campaign includes 30 and 15 second ads as well as online,  in-store and out of home ads.

The campaign itself focuses on the introduction of new rounder-shaped chocolate pieces, the inclusion of whole nuts in all nut varieties, bigger packets, and a new resealable pack.

In the ads, farmers living in “Joyville” carry purple buckets brimming with full cream milk to the chocolate mixing barn. Inside the barn, the new blocks of chocolate are created.

Ben Wicks, GM of marketing chocolate at Kraft, said: “Joy is at the heart of everything we do, it is also behind these changes which reinforce our brand philosophy by multiplying the joy for chocolate lovers. We wanted to bring to life the new generous improvements to our new blocks range in the fun and playful context of Joyville,” he said.

The two new Cadbury commercials will air across Australia from Sunday.


  • Client: Kraft Foods ANZ
  • Advertising: Saatchi & Saatchi Sydney
  • Production Company: Prodigy
  • Post Production: Alt VFX
  • Digital: Visual Jazz
  • Media: Carat
  • PR: Royce

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