New Cadreon platform markets digital catalogues programmatically

IPG Mediabrands’ adtech business Cadreon has released a new platform that allows digital catalogues to be marketed programmatically.

The announcement:

June 29, 2016: Ad technology business Cadreon, part of IPG Mediabrands, has notched up another first for the Australian media industry with a new platform that allows digital catalogues to be marketed programmatically.

Cadreon has developed its new platform from multiple technology sources such as MediaMath, Rubicon and AppNexus. The agency’s clients can now programmatically reach potential customers with whole or part of their catalogue inventory, multiplying audiences with an interactive platform that takes people from product enquiry to purchase in a single digital format.

The new platform can be customised to highlight a range of products, specials or localised product offers in real time, served in contextually and audience-appropriate environments for maximum attention, for example across Fairfax Media.

Ross Blackam, Fairfax’s sales head for performance and programmatic said, “We are thrilled to be the initial partner for Cadreon in this industry first. This partnership reinforces Fairfax Media’s ongoing commitment to providing clients a broad and market-leading product range through programmatic channels.”

Jessica White, managing director of Cadreon, said, “An important key to success for clients is utilising multiple technology capabilities, having the right technology partners to break new ground and not relying on single stack solutions.”


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