Calamitous conversions

Dr Mumbo imagines that one of the benefits of being a journo within News Corp’s mighty global empire is being able to repurpose content from other parts of the world.

All it takes is the performance of a touch of localisation: Pounds to dollars, yards to metres and so on.

And what could possibly go wrong with such simple conversions?

Dr Mumbo is glad you asked.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.