Calamity Jane makes an appearance in new Expedia ad by DDB Sydney

Expedia has revealed a new ad for the company’s ‘Out there starts here’ brand campaign with a TVC showing a woman unleashing her inner cowgirl thanks to the website’s policy of no booking fees.

https://www.youtube.com/watch?v=jlv69DsMbRw

The ad, by DDB Sydney, shows the woman riding a donkey in America’s Devil’s Canyon declaring she is Calamity Jane, with a flashback showing her decision to travel there was made while getting her hair done.

“The new campaign is true to Expedia’s belief in providing both the inspiration and the means to help people get out there to see the amazing world we live in. Our policy of ‘no booking fees’ is a key part of that commitment,” Expedia marketing director Lou Crompton said.