Call for entries: ASTRA Industry Excellence Awards
Subscription TV’s body ASTRA has opened submissions for its Industry Excellence Awards. The awards will include a new category – marketing campaigns for under $50,000.
The announcement:
Australian Subscription Television and Radio Association (ASTRA), the subscription television industry’s peak body, has opened entries to its 2011 ASTRA Industry Excellence Awards.
Recognising excellence in the promotion of the subscription television industry, winners will be chosen from 11 categories and announced at the ASTRA Conference taking place on 29th March 2011. The ASTRA Industry Excellence Awards recognise individuals, channels and agencies creating ground breaking and innovative campaigns within the Australian subscription television industry. The submission closing date is Monday 14 February 2011.
CEO of ASTRA, Petra Buchanan said, “Australia’s subscription television industry is driven by exemplary creative work and dedication by all its contributors. ASTRA’s Industry Excellence Awards seek to highlight the efforts of the people involved in the marketing and communications fields – those responsible for taking our message to wider audiences and highlighting the many aspects of the industry.”
“The ASTRA Industry Excellence Awards were presented as a standalone event within the ASTRA 2010 Conference for the first time and we received an overwhelming response and number of entries. This year, we have added a new category for marketing campaigns under $50,000 to acknowledge innovative and effective work executed within limited budgets,” added Buchanan.
The ASTRA Industry Excellence Awards categories include:
- Platform Marketing
- Most Outstanding Marketing Campaign for Subscription Sales
- Most Outstanding Marketing Campaign for Subscriber Retention/Extension
- Most Outstanding Use of Subscription Television for a Consumer Advertising Campaign
- Program & Channel Promotion
- Best On-Air Program Promotion
- Best Off-Air Program Promotion
- Most Outstanding Channel Image Spot
- Best Social/Digital Media Promotion
- Best PR/Communications Campaign
- Best Marketing Campaign Under $50,000
- Technology
- Most Outstanding Use of Technology
- Most Outstanding Use of Interactive Television
The ASTRA Industry Excellence Awards will be judged by a panel of senior subscription television executives and marketing specialists. The judges will review each entry and assess its merits based on the strength of the campaign strategy, implementation, results and creativity.
Last year’s winners include FOX8’s Australia’s Next Top Model, for Best PR / Communications, LifeStyle FOOD’s I Love Food Awards for Best Mixed Media Promotion and Disney Channel’s website for Zeke & Luther for Most Outstanding Use of Technology.
Taking place at the Sydney Convention Centre, the theme for ASTRA 2011 Conference is content matters. Anne Sweeney, Co-Chair, Disney Media Networks and President, Disney/ABC Television Group (recently named one of the 50 Most Powerful Women in Business by Fortune) has been confirmed as the Channel Keynote Speaker.
More information about the ASTRA Industry Excellence Awards and entry forms are available at http://astra.org.au/conference2011/industry-excellence-awards.
ASTRA 2011 Conference registration details are available at www.astra.org.au/Conference2011 or email: astra2011@connexion.com.au.
Source: ASTRA press release
