Calvin Klein rolls out global Justin Bieber and Lara Stone campaign

Calvin Klein is Calvin Klein tweetrolling out a new campaign featuring Justin Bieber and Dutch supermodel Lara Stone across Australia and New Zealand reminiscent of the famous Kate Moss and Mark Wahlberg campaign from the 80s.

A teaser of some of the campaign imagery was used in an advanced push on Bieber and Calvin Klein’s social media this morning.

The campaign features images of Bieber and Stone in spring 2015 Calvin Klein jeans and Calvin Klein underwear. Calvin Klein chief marketing officer Melisa Goldie said: “Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns.

“Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.”

The campaign is the brands’ most digitally-focused to date, with an increased social presence aimed at amplifying and creating conversation around the brand by engaging both Calvin Klein and Bieber followers.

It is complemented by the #mycalvins “call to action” the brand began in February which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Kleins.

The campaign was produced under the creative direction of Calvin Klein’s in-house ad agency and creative studio working with creative agency Wednesday London and was shot by fashion photographers Mert Alas & Marcus Piggott in New York City

It is rolling out locally across outdoor, print and digital.








The Moss and Wahlberg campaign:

The Moss and Wahlberg campaign



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