Industry Super uses Channel Nine cricket theme in animated Compare The Pair ad
Industry SuperFunds has launched a summer campaign that sees the brand’s usual Compare the Pair campaign set at an animated cricket match, using the famous Channel Nine cricket theme tune.
Created by The Shannon Company, the ad is running across TV during cricket programming across both Channel 9 and 10 taking advantage of the current plethora of coverage of one day internationals, test cricket and the Big Bash.
https://www.youtube.com/watch?v=WrHk00bgyaI
Industry Super Australia director of marketing Bernie Dean said: “Just like watching cricket over summer, doing the compare the pair voice is now part of Australia’s popular culture.
“Creating a kind of backyard version was a logical and fun step for us.”
The campaign is also running across digital and limited social media.
Credits:
- Client: Industry SuperFunds
- Agency: The Shannon Company (Account Service: Victoria Woff)
- Creative team: Melinda Kerr, Kerry Hodge, Kim Hellier
- Producer: Kylie Risson
- Production Company: Jumbla
- Media: Initiative
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Great use of such an iconic tune synonymous with cricket
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I like the streaker! Bottom right, at the beginning. Nice touch 🙂
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Great ad & I agree with Zammit re the streaker! It just brings it all together when you are looking for a winning plan.
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Actually it wasn’t originally Nine’s cricket theme. Nine (Packer) lifted the tune off a KPM album in the 1970s and bought the Australian rights.
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