Campaign highlights statistic of adults suffering from effects of childhood abuse

Adult Survivors of Child Abuse are urging the public to help those suffering from the impacts of child abuse in adult life in a new campaign from Matterhorn which highlights that one in four adults suffer from the effects of childhood abuse or trauma.

The campaign’s website asks viewers to log into Facebook in an effort to visually represent the statistic using a users Facebook friend list. Complementing the website is an online film and TV spot with print and social media further supporting the campaign.

Matterhorn’s Garry Horner said: “The horrible truth is that as many as one in four adult Australians suffer from the effects of childhood abuse or trauma, that’s nearly 5 million people, which is quite staggering. There is a very good likelihood that one of your close friends is a survivor of childhood abuse and is probably suffering in silence, they need your help.