Campaign Monitor launches new insights feature for email campaigns
Email marketing and automation service Campaign Monitor today announced a new analytics suite for its 200,000 customers as the company moves on from the recent departure of its high-profile CEO, Alex Bard.
The Sydney-founded, and now San Francisco-based, company’s Insights Analytic Suite promises to give users simple interactive dashboards and reports to help them better gauge the performance of their email campaigns CMO, Andrea Wildt, told Mumbrella.
The company, which acquired data dashboard company Tagga in March, is rolling out the new features in two sets with the first phase available immediately.
“We know data is the key to success for brands to personalise their email communications, but most marketers don’t have the resources to properly access or translate the data that’s available without the help of a data analyst,” Wildt said.
“Going back to the basics of knowing who your audience is, where they are, as well as what keeps them engaged, goes a long way. Giving marketers access to tools usually used by professional analysts helps streamline the often arduous reporting process, while providing real-time updates on live campaigns.”
The Insights features allows marketers to assess engagement and acquisition trends by lists, segments, and geography to continuously test campaigns.
When asked about the recent departure of former CEO, Alex Bard, Wildt was coy: “Alex Bard had an exceptional tenure with Campaign Monitor, and his legacy remains strong. With Adam Berger stepping in as the chief executive in the interim, we’re well positioned for continued growth.
“We’re always on the hunt for exceptional talent and we continue to work closely with our interim CEO, focusing on the company’s growth for the foreseeable future.”
