Campaign Palace develops collateral for new western Melbourne shopping development
The Campaign Palace has developed a magazine, microsite and iPad app to promote available retail space in Melbourne Highpoint Shopping Centre’s new $300 million development.
According to the agency, visual inspiration for the creative came from high-end publications including Vogue and Marie Claire.
Mark Mackay, chairman of the agency said: “It was clear that Highpoint’s development is uniquely connected with the aspirational nature of its new fashion mall. Reflecting this was of significant importance and was therefore key in shaping our communications approach. Creatively, the challenge was to produce something that was stylish and unique that simultaneously works as a physical magazine, online microsite and iPad application.”
The new development, due for completion in 2013, will see the first David Jones in the western suburbs of Melbourne as well as a Woolworths and additional retail and food outlets.
