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Campaign Review: Ads with character

This week in Campaign Review, 303 Mullenlowe Sydney’s chief strategy officer Jody Elston, and Howatson and Company’s senior copywriter Ernie Ciaschetti take a look at spots from Viva, Seek Australia, and Mitsubishi.

Lauren McNamara

June 5, 2025 8:46

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Viva

Campaign: ‘UnbeVIVAble‘

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.