Campaign Review: Auto brands go wheel-to-wheel
This week in Campaign Review: Volkswagen, Mitsubishi, and GWM square off as Cummins & Partners’ founder Sean Cummins and Acast’s senior creative Kerry Scott-Jackson share their thoughts on the auto brands’ recent work.
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.
Brand: Volkswagen
Campaign: ‘Batteries Included’
Great to listen to wisdom metered out with wit.
His comments reflect the greater malaise in the industry. Brands aren’t being built.