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Campaign Review: Auto brands go wheel-to-wheel

This week in Campaign Review: Volkswagen, Mitsubishi, and GWM square off as Cummins & Partners’ founder Sean Cummins and Acast’s senior creative Kerry Scott-Jackson share their thoughts on the auto brands’ recent work.

Lauren McNamara

July 17, 2025 9:21

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Volkswagen

Campaign: ‘Batteries Included’

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Sean speaks the truth 18 Jul 25

Great to listen to wisdom metered out with wit.
His comments reflect the greater malaise in the industry. Brands aren’t being built.

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Campaign Review: Auto brands go wheel-to-wheel

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