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Campaign Review: battle of the health insurance letters in HBF vs HCF

For the first Campaign Review of 2022, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: Hero’s Roshni Hegerman and The General Store’s Chris Scott evaluate the recent campaigns from health insurance brands HBF and HCF.

February 10, 2022 8:51

Brand: HBF

Campaign: ‘Now I Know What Love Is‘

Agency: Leo Burnett

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics
Campaign Review Chris Scott Clemenger BBDO HBF HCF hero Leo Burnett Roshni Hegerman The General Store
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