Campbell Arnotts marketer Massasso named CMO of A2

Susan Massasso

The APAC marketing boss of Campbell Arnotts Susan Massasso is to swap Tim Tams for milk with a new move to head marketing at dairy company A2 Corporation.

The move for Massasso comes after 12 years in various marketing roles with Campbell Arnotts. She stepped up from marketing director for ANZ to the APAC role at the beginning of this year.

Prior to Campbell Arnotts, Massasso spent five years as regional brand manager with Unilever.

Massasso will be A2 Corporation’s first chief marketing officer. According to today’s announcement from the ASX-listed company: “A key strategic priority of the Company is to further develop the strong suite of intellectual property and in particular take a consistent and elevated approach to building an engaging A2 brand story globally. The new CMO role will have overall responsibility for this and will work alongside the leadership team in ensuring we continue to advance our strong growth agenda.”

Massasso will take on the new role in September.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Campbell Arnott's Marketing milk Susan Massasso

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