Campbells reaffirms position as go-to wholesaler in new campaign via Paper + Spark

February 6, 2025 9:55

Food wholesaler Campbells has launched a new campaign reminding small restaurant owners it is the go-to food-service destination, via Paper + Spark.

Bringing the connection between Campbells and small business owners to life, the campaign, ‘We’ve Got You’, showcases Campbells as an easy, valuable, and exceptional wholesaler.

As increased competition and evolving shopping habits challenge the industry, the campaign sees Campbells emphathise with the everyday obstacles of a running a small business.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.