Campbells reaffirms position as go-to wholesaler in new campaign via Paper + Spark
Food wholesaler Campbells has launched a new campaign reminding small restaurant owners it is the go-to food-service destination, via Paper + Spark.
Bringing the connection between Campbells and small business owners to life, the campaign, ‘We’ve Got You’, showcases Campbells as an easy, valuable, and exceptional wholesaler.
As increased competition and evolving shopping habits challenge the industry, the campaign sees Campbells emphathise with the everyday obstacles of a running a small business.
Determined to reaffirm its relevance, ‘We’ve Got You’ positions the wholesaler as more than just price-driven, instead, it is a champion of convenience, ease, and difference-making service.
“At Campbells, we make it our business to help your business run smoothly,” said Anthony Russo, marketing at Campbells.
“We deeply understand the daily pressures of small business owners, and this campaign reinforces that we’re here to make their lives easier with our exceptional service and depth of product offering, while continuing to offer great value for money.”
The idea is brought to life through a series of humorous videos, developed by Paper + Spark, which also mark a new brand positioning for the business – setting it apart from competitors that focus primarily on price.
Paper + Spark’s director, Paul Everson, explained: “Small business owners don’t just want the cheapest option – they want reliability, service, and efficiency.
“Campbells understands that, and ‘We’ve Got You’ delivers that message with humour, insight and impact.”
The campaign is now live across digital, social, and in-store channels.
Credits:
Agency: Paper + Spark
Client: Campbells
Production: Conti Bros Film
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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