Campbells Wholesale appoints new full-service digital marketing agency

August 5, 2024 10:03

Campbells Wholesale has announced the appointment of its new full-service digital marketing agency, Mumbrella can reveal.

Following a competitive pitch process, the Australian wholesale distribution powerhouse confirmed creative communications and marketing consultancy, Paper + Spark, has taken the account and will overhaul Campbell Wholesale’s digital ecosystem with a comprehensive remit spanning content strategy, content development and implementation, paid media campaigns, and ongoing analytics and optimisation.

The partnership is effective immediately.

Part of the Metcash Group, Campbells Wholesale operates 14 sites across Australia. Their range is one of the largest in the wholesale market and covers everything from food service and grocery to confectionery, convenience and packaging.

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.