Archibald Williams rebrands to reflect new era under sole leadership

August 5, 2024 10:02

Independent advertising agency Archibald Williams has rebranded to mark entering a new era of “doing things differently”.

Taking solo leadership after the departure of Stuart Archibald earlier this year, Bram Williams has introduced AW – the new and improved agency.

Described to take an approach that is “distinctly different to the norm”, AW will continue to service both new and long-term clients including the NBA, Mastercard, News Corp and Cancer Council.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.