Canadian club is behind sweaty fairy teaser, Aussie beer drinkers labelled ‘vulgarians’
Canadian Club has revealed itself as the brand behind the sweaty fairy teaser video that launched last week.
The campaign for the spirits brand is an extension of its ‘Over beer?’ strategy, which mocks Aussie beer drinkers, calling them ‘Beer fairies’.
According to Canadian Club, a beer fairy is ‘a dirty, unappealing creature who embodies all the negative traits associated with beer drinkers’.
The ad, with a voice over by British comedian John Cleese, goes to air tomorrow.
Seems the premise of a Beer Fairy death due to someone drinking a Canadian Club has already been done by a beer brand itself. Lion Nathan’s West End Draught ‘Beer Karma’ ads feature Victorians ‘copping one’ whenever a South Australian drinks a West End Draught.
https://www.youtube.com/watch?v=3RwNM_XfXlI
http://vimeo.com/25167268