Canadian Club ‘tastes refreshing like a snowball in the face from a sexy person’ according to new ads
Canadian Club is continuing with its ‘Over Beer?’ campaign with the latest instalment focusing on what Canadian Club offers customers compared to beer.
Created by The Works, the campaign consists of two commercials which both take place in “typical ‘beer’ drinking environments”.
The first commercial sees a woman enter a bar and order a Canadian Club and dry, when the narration suggests “bring on the sexy person”, cue topless man throwing a snowball at her face to accompany the tagline “Canadian club tastes refreshing like a snowball in the face from a sexy person” and the woman saying “You don’t get that with a beer”.
https://www.youtube.com/watch?v=l2pPMitNtgg
No other word except for terrible..
Creative wankery around a non-idea with quite literally no strategy..
April Fools Day gag TVC surely. Let’s see the real campaign.
Quality spot.
Impressive, and what looks to effective strategy.
Whats it like work for the client or agency and being asked to post?
Be brave-make the switch to a much nicer drink.Your mates will forgive you once they see the delighted expression on your face and probably even be grateful to you for putting them onto it.