Cancer charity uses scent and sound of sizzling snags in out of home campaign with JCDecaux

The familiar aroma of the Australian barbie is being used in a campaign to raise awareness – and money – for the Prostate Cancer Foundation of Australia.

The outdoor ‘Scentsational’ campaign, devised by JCDecaux in collaboration with Cloudmaker Consulting, is using tap and go technology along with scent and sound, to promote the charity’s annual Big Aussie Barbie.

Custom-built panels in Sydney’s Martin Place invite people to donate and emit the smell of a fried onion sausage sizzle and the sound of crackling snags when money is donated.