Lebara Mobile poster ad breaches road safety rules says Ad Standards Board
A poster ad for Lebara Mobile has been censured by the ad watchdog for depicting a couple on a scooter without helmets.
The poster featured an image of a man and a woman on a scooter with the woman standing up behind the seated man while neither are wearing helmets.
A complaint to the Advertising Standards Board focused on the safety issues presented in the ad, saying: “The two people on the motorbike are not wearing helmets. The rear passenger appears to be standing up off her seat”.
