Cancer Council QLD asks people to imagine dealing with cancer during COVID-19

“There’s no doubt times are tough. There’s only dinosaur shaped pasta left at the shops … Imagine dealing with cancer as well,” Dave McCormack, the voice of Bandit in ABC’s Bluey, says in a new animated ad for Cancer Council Queensland.

With COVID-19 and this year’s bushfires impacting fundraising levels, branding and marketing agency Nous, which has worked with the organisation for a number of years, devised the spot – rolled out thanks to donated spots from Seven – to draw attention to what it must be like to have cancer during this uncertain time.

“NOUS contacted us and said they’d been thinking about how tough things are for everyone — they had an idea that they wanted to pitch to us. So that’s how it kicked off and we couldn’t be happier,” said Cancer Council Queensland public relations and social media manager Rhys Reynolds.

“This spot is vital in helping us to continue to help those with cancer, through these unprecedented times. Most of us will be touched by cancer in some form throughout our lives. We can’t thank NOUS enough for their help.”

Nous wrote and created the ad with the help of a local animator and sound engineer, and Chris Raes getting the spots to air.

“We knew that producing a spot reminding people about cancer right now wasn’t going to be easy —people everywhere are dealing with their own issues — we just wanted to make something worthwhile, relatable and ultimately helpful in the current climate,” said Brian Hastings, Nous’ managing director.

“We had access to some space and we knew that donating this to Cancer Council Queensland was the best thing we could do with it. Getting the ad right was a huge challenge, but it hits the mark and the client is really happy.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.