Cancer Council tells smokers ‘You quit. You win’ in public education campaign

The Cancer Council has told Victorians that if they quit smoking they win by quitting “all the crap that goes with it”.

Created by Three Wise Men, the 40-second television campaign highlights all the negative social and physical effects of smoking including having bad breath, feeling isolated, having to hide from your children, the expense associated with smoking, standing in the cold, feeling judged and running out of breath.