Avis Budget Group appoints Vanessa Wolczak to lead Pacific region marketing
Avis Budget Group has appointmented Vanessa Wolczak to the role of head of marketing, product and PR for the Pacific region.
Wolczak joined Avis Budget Group as Pacific head of product and PR in January this year having previously held roles at Noni B Group, Pretty Girl Fashion Group and Hanes Brands Australasia.
Wolczak joined Avis Budget earlier this year to lead product and PR
In May, Ikon Communications was appointed to handle the brand’s strategy, creative, media and social accounts following Y&R resigning the account having picked up rival car rental agency Thrifty. The company awarded its PR account to Red Agency in July.
Wolczak will lead the group’s marketing department across the Pacific region and drive brand identity, communications and growth across all products within the group including Avis and Budget.
In Australia and New Zealand, Avis Budget Group also owns car rental brands Payless and Apex.
Commercial director of Avis Budget Group in the Pacific region, Ian Jones, said of Wolczak’s appointment: “Vanessa’s wealth of experience in driving successful marketing and communications strategies is hugely welcomed at Avis Budget Group. We look forward to her valued strategic direction fueling our product growth across the wider Pacific region.”
