Cancer Council Victoria ‘food fight’ breaches Ad Standards for violence
Cancer Council Victoria has been found to be in breach of Section 2.3 of the Australian Association of National Advertisers (AANA) Code of Ethics (the Code) for violence, according to a determination by the Ad Standards Community Panel (the Panel) on the 13th of April.
Section 2.3 states: “Advertising shall not present or portray violence unless it is justifiable in the context of the product or service advertised.”
I have nothing intelligent to add.
I just wanted to vent at how infuriating reading the reason this person complained. This is an important ad, an important cause and it grabbed my attention because of the way it was delivered.
One of the complaints made to the the Panel said: “I just feel that the message could be relayed in a more positive way, with all the young kids who are teased, taunted and harassed these days, seeing it in an ad and seeing adults being the reason of the assault of the young girl could be very distressing for any other young kids who may have experienced a similar experience either at their school or whilst going to or from their school I just think that The Cancer Council in this instance has got it wrong.”
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What a farce! Does the Ad Stds panel not understand the concept of metaphor ? Kids are bombarded by ads for foods of low value all time. It is an all-out assault and kids need to be kept out of the firing line .