Honey Birdette back in trouble with Ad Standards, found in breach three times
Lingerie brand, Honey Birdette has again been found to have breached the Australian Association of National Advertisers (AANA) Code of Ethics for three separate advertisements.
The three separate advertisements, one being a social campaign, and two different posters were deemed to breach the code on two sections, including Section 2.6: “Advertising shall not depict material contrary to Prevailing Community Standards on health and safety” and Section 2.4: “Advertising shall treat sex, sexuality and nudity with sensitivity to the relevant audience”.
The brand did not respond to any of the final determinations, however did provide an initial response to the complaints. Ad Standards said it “will continue to work with the relevant authorities regarding this issue of non-compliance.”
This repeat offending is exactly the symptom of a failing self-regulation system with no penalties in place for any breach of the code. AANA’s ASB is run by members with a vested interest in no or low penalties. We have no ombudsman or oversight to keep this honest. Time for change! Minister for Communications @Paul Fletcher needs to start paying attention.
The regulatory framework is the problem, not Honey Birdette.
Section 2.4: “Advertising shall treat sex, sexuality and nudity with sensitivity to the relevant audience”.
– 100% sure these ads are serving to adults
– If the ads are of consenting adult women in clothes like lingerie isn’t this enough.
– Looking forward to seeing The Ad Standards prudes tell consenting adult women what they can and can not wear.
– They must really clutched their pearls at the mardi gras 2022 ad campaigns