Cancer sufferer who complained about ‘sweet tan’ ad had ‘Skewed judgement’ says advertiser

airtrain gold coastBrisbane’s airport train service has accused a former cancer sufferer of having “skewed” judgement and a “loaded” interpretation after she complained against a now banned ad.

The woman, who says she developed a melanoma when she was 25, said an AirTrain ad which featured the words ‘Worry about getting a sweet tan, not about getting to the Gold Coast’ was promoting tanning and was “thoughtless at best and dangerous at worst”, in a complaint to the Ad Standards Board (ASB).

In its reply AirTrain said although it was “sensitive to the complainant’s history [it] is concerned that her past experience has skewed her judgment of the advertisement” as she was the only person to complain.

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