Cannes Lions day three: Australia’s weak outdoor creative; Underperforming media; Change gets scary

Tim Burrowes

June 22, 2011 5:40

In Mumbrella’s video coverage of the third day of the Cannes Lions festival:

Publicis Mojo Sydney ECD Micah Walker on Australia’s weak outdoor creative and why entry videos are going too far
Mindshare CEO James Greet on how Australia has underperformed in the Media Lions
PHD CEO Barry O’Brien on the scary pace of change

Video production and editing: Brooke Hemphill

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

PQ 22 Jun 11

Sorry – I can’t get past the fact that Tim is wearing a collared shirt. Where is the t-shirt/jacket combo?? Should we be worried about this change of form. …..

mumbrella 22 Jun 11

Hi PQ,

It’s a bit warm for jackets in Cannes!… you’ll be even more shocked when you see me wearing an actual long sleeved shirt in the video we’ve just started shooting…

Cheers,

Tim -Mumbrella

Rob 22 Jun 11

Would the heat explain the nice shiny head?

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James Greet 23 Jun 11

No. It’s because I’m bald.
Greety.

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Media_ Syd 23 Jun 11

Completely agree with James Greet on the point that media agencies in Australia are unfortunately media buying machines- and even though this is an integral part of the buisness, people just don’t have a chance to be more creative and inventive…they get too bogged down in the countless everyday administration tasks…quite monotonous I’m sad to say…

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