Cannes Lions day three: Australia’s weak outdoor creative; Underperforming media; Change gets scary
In Mumbrella’s video coverage of the third day of the Cannes Lions festival:
- Publicis Mojo Sydney ECD Micah Walker on Australia’s weak outdoor creative and why entry videos are going too far
- Mindshare CEO James Greet on how Australia has underperformed in the Media Lions
- PHD CEO Barry O’Brien on the scary pace of change
Video production and editing: Brooke Hemphill
With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Sorry – I can’t get past the fact that Tim is wearing a collared shirt. Where is the t-shirt/jacket combo?? Should we be worried about this change of form. …..
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Hi PQ,
It’s a bit warm for jackets in Cannes!… you’ll be even more shocked when you see me wearing an actual long sleeved shirt in the video we’ve just started shooting…
Cheers,
Tim -Mumbrella
Would the heat explain the nice shiny head?
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No. It’s because I’m bald.
Greety.
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Completely agree with James Greet on the point that media agencies in Australia are unfortunately media buying machines- and even though this is an integral part of the buisness, people just don’t have a chance to be more creative and inventive…they get too bogged down in the countless everyday administration tasks…quite monotonous I’m sad to say…
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