Cannes wrap-up: Barack beats Best Job; Pure Waters narrowly misses Film grand prix
The seemingly unstoppable force of the Best Job in the World finally ran into the immovable object of the most powerful man on the planet and missed out on the top prize at Cannes.
The social media campaign to elect Barack Obama as President of the United States has been named as winner of the grand prix in the Titanium and Integrated Lions on the final night of the Cannes Advertising Festival, reports Advertising Age (which appears to have broken the press embargo by an hour as the ceremony was still going on at the time of writing).
Cummins Nitro’s amazing run came to an end with no Titanium Lion for its work on behalf of Tourism Queensland to go with the hat trick of grand prix in the Cyber, PR and Direct categories earlier in the festival, the first time that had been achieved. Based on number of wins, Cummins Nitro came second in the comeptition’s direct agency of the year contest, behind the Madrid agency Shackleton.
The Hallway and Happy Soldiers’ shortlisted work with Zuji Beans also missed out on titanium.
However, Aussie David Droga’s New York agency Droga5 won a Titanium Lion for its “Great Schlep” work for the Obama camapign. Droga also chaired the jury.
Nevertheless, globally, the Tourism Queensland campaign has become one of the most awarded of all time. As well as the Cannes Lions, last week was also the New York Festivals, where the Best Job won the top prize of The Grand Trophy in the digital and interactive section. It has also been shortlisted for Australia’s IAB Awards and Effie Awards.
The performance of Cummins Nitro helped Australia to one of its best ever showing at Cannes. Campaign Brief calculates Australia to have taken home 45 trophies – well up on the 24 of last year.
In the Film Lions, also awarded this morning, the grand prix went to Carousel, an online work to showcase the new Philips 21:9 TV. According to AdAge, “Pure waters”, Public Mojo Sydney’s Gold-winning work for James Boag’s was also in the running for the grand prix:
And in the final awards of the ceremony, BBDO was named network of the year.
And this video gives a pretty good flavour of the Cannes Lions for those who couldn’t be at the festival:
News Ltd marketing boss Joe Talcott – who also chairs the Australian Association of National Advertisers – spoke at the event yesterday. He argued that the current dawning of “the connected collective” is one of four key moments in mankind’s development of communications. His presentation can be seen here.
It was also an event that brought in some big names like Bob Geldof and Kofi Annan:
And 
Google CEO Eric Schmidt:
And even Roger Daltrey:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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AWARD
Barrack Obama
Best Job
best job in the world
Cannes
Cummins Nitro
Eric Schmidt
Google
James Boag's
Joe Talcott
Lions
Sean Cummins
social media
Tourism Queensland
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