Cannes Young Lions competition gets overhaul, and sponsors
The Australian Cannes Young Lions competition has been given an overhaul with more focus on creativity and an industry committee to help drive it in future years.
While the winners in the six categories will go to Cannes in june to compete with teams from around the world, the runners up in the print and media competitions will et to travel to compete in Young Spikes at Spikes Asia, while the digital competition has been overhauled to put more emphasis on the creative idea rather than the technical solution.
Commercial sponsors have also ben lined up agains the categories with Commonwealth Bank, Foxtel, AJF Partnership, Qantas and UM lined up.
The competition has launched today and asks participants to respond to a brief, and entrants must be aged under 28, or 30 for the marketing category, and closes on April 4. More details are available here.
It is sponsored in Australia by News Corp, whose head of sales Fiorella Di Santo said in a statement: “The development of local creative talent is crucial to the success of the Australian advertising and marketing industry.
“Through the Cannes Young Lions program, we are unearthing Australia’s future stars by giving them opportunities internationally to represent their country as well as exposure to the best industry leaders – invaluable for future career progression.”
