Canon launches CinemaEOS in company’s biggest cinematography push yet

Canon today revealed its biggest attempt yet to win over the hearts of cinematographers with its new CinemaEOS product.


CinemaEOS is based on the new EOS C300 and EOS C300 PL cameras, along with a range of interchangeable lenses. When it goes on sale in Australia early next year, the camera will be priced at $17,999.

Australia was the only country where Canon held a simultaneous event with the launch of the camera in Hollywood.

The EF version of the camera will also be capable of filming with Canon’s existing EF lenses.

The launch builds on Canon’s breakthrough into the screen industry via the 5D, a DSLR capable of both stills photography and high end moving images.

At this morning’s launch, held at the Australian Cinematographers Society, Canon Australia’s brand manager Anna Kalinowska, said: “The 5D made a really big impact in the cinema space and we are hopeful that this will take us even further.”

The few C300s currently in existence are currently at the Hollywood launch so there were none at the Sydney event, but Canon was keen to talk up its abilities in poor light conditions.

The camera is also remote controllable via iPad and Android devices.Canon in situUpdate: Meanwhile in what was a major day for manufacturers, Red today announced its long awaited Scarlet-X.

According to Red’s announcement: “Scarlet-X’s compact design, endless modularity and advanced feature set provide a future-proof solution catering to every shooter’s needs, leaving one-dimensional DSLRs and 1080p camcorders in its wake. Priced at under $10,000, Scarlet-X advances RED’s vision to democratize superlative cinema and professional photography.”


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