Canon launches CinemaEOS in company’s biggest cinematography push yet
Canon today revealed its biggest attempt yet to win over the hearts of cinematographers with its new CinemaEOS product.
CinemaEOS is based on the new EOS C300 and EOS C300 PL cameras, along with a range of interchangeable lenses. When it goes on sale in Australia early next year, the camera will be priced at $17,999.
Australia was the only country where Canon held a simultaneous event with the launch of the camera in Hollywood.
The EF version of the camera will also be capable of filming with Canon’s existing EF lenses.
The launch builds on Canon’s breakthrough into the screen industry via the 5D, a DSLR capable of both stills photography and high end moving images.
At this morning’s launch, held at the Australian Cinematographers Society, Canon Australia’s brand manager Anna Kalinowska, said: “The 5D made a really big impact in the cinema space and we are hopeful that this will take us even further.”
The few C300s currently in existence are currently at the Hollywood launch so there were none at the Sydney event, but Canon was keen to talk up its abilities in poor light conditions.
The camera is also remote controllable via iPad and Android devices.
Update: Meanwhile in what was a major day for manufacturers, Red today announced its long awaited Scarlet-X.
According to Red’s announcement: “Scarlet-X’s compact design, endless modularity and advanced feature set provide a future-proof solution catering to every shooter’s needs, leaving one-dimensional DSLRs and 1080p camcorders in its wake. Priced at under $10,000, Scarlet-X advances RED’s vision to democratize superlative cinema and professional photography.”
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Nice camera, but too pricey to be competitive, especially with the release of the RED Scarlet-X, which shoots RAW at 4K for $5K less. I think Canon have missed the mark here releasing a 1080p camera. It may have pulled some interest 12-18 months ago when everyone was 5D/7D crazy, but I put my money on RED now.
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Travis has hit the nail on the head here. Low light capability is less of a selling point when all you offer is 1080p… And the lenses that are designed to pull the most out of this camera won’t be bargains either. I shoot regularly on 5D2 and RED and often on the same shoot. The Scarlet X from RED was officially announced (again) today and at under 15k for a production ready kit (that uses Canon lenses!) and far more res to play with, I’m thinking RED will be very happy with Canon’s rather underwhelming announcement today… Pity… I had high hopes, as did a lot of DPs out there. Canon also failed to stream / manage PR on this uber event… The best that non-attendees could get (still) is photos and dodgy video from. Loggers at the event… Nothing even on their website yet… Weird.
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