News Canon Pixma introduces home-working star Cliff Logan May 9, 2011 9:38 by Robin Hicks Canon is promoting its Pixma printers through the introduction of Cliff Logan, a man who rises to fame and fortune while working from home. The campaign was created by Leo Burnett Sydney.Beryl Thomas, Pixma’s brand manager, told Mumbrella: “Advertising in this category tends to be quite dry – it’s all about features, and there’s no human element. Previous Pixma campaigns have tended to be quite quirky and have worked really well.”This campaign did well in pre-testing, she added. “People could relate to him and his journey to success. He’s not a dry cardboard cut-out character.”Thomas said that she hoped the campaign would raise brand awareness of Pixma from the 53% achieved in 2010 to 70-80% by the end of this year.ADVERTISEMENT The campaign includes online, a microsite and print.Campaigns over the past 12 months have featured a five year old called Clive……and a tutorial with a cockney musician. ADVERTISEMENT