CanTeen launches virtual bandanna Facebook app

CanTeen has launched a virtual bandanna Facebook app as part of their annual National Bandanna Day fundraising and awareness campaign.

The announcement:

Youth cancer charity CanTeen is launching a virtual bandanna Facebook app today as part of their annual National Bandanna Day fundraising and awareness campaign.

The Bandanna Me app, available at facebook.com/CanTeenAus, allows users to superimpose their chosen bandanna style and colour on to one of their Facebook photos.

People can then get their virtual bandanna for a $2 donation (or more if they choose) and share it with their social networks.

“National Bandanna Day is now in its 19th year so we were looking for new ways to generate interest in the campaign, extend its reach and raise more funds to help us support young people living with cancer,” said Ewan Isbister, General Manager – Marketing and Fundraising at CanTeen.

“We’re very excited about going beyond the traditional Bandanna Day model and believe this crucial digital extension will help increase engagement and participation in this fantastic and long-standing event.

“We’re urging all Australians to buy, wear and share a virtual CanTeen bandanna this October,” Mr Isbister said.

Traditional bandannas will still be on sale throughout October and especially on National Bandanna Day itself on Friday 18 October. Visit bandannaday.com.au for locations.

The Bandanna Me app was developed by specialist Sydney developers Semi Da Vinci. Media buying agency Match Media are running a promotional campaign across both digital and traditional channels with a focus on leveraging the existing CanTeen Facebook fan base to generate extended awareness and engagement with the app.

“Every year another 23,000 young people have to face the challenge of cancer – whether they’ve been diagnosed themselves or whether it’s their parent, brother or sister,” Mr Isbister continued.

“CanTeen supports young people along every step of their cancer journey by providing specialist services to help them cope with the physical, emotional and social impact of living with cancer.

“Young people at CanTeen wear their bandannas with pride and attitude to show they’re fighting cancer together.

“They want Australians everywhere to join them so please buy, wear and share a virtual CanTeen bandanna this October to show you support their fight and that you’ve got attitude too,” he said.

Source: CanTeen media release


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