Captive Vision Outdoor added to Queensland Rail OOH lineup
VMG OOH company Captive Vision Outdoor has won a 10+ year contract with Queensland rail to develop bespoke out-of-home (OOH) assets following a competitive tender process.
The company joins fellow OOH provider JCDecaux on Queensland Rail’s roster, after the company was also awarded a 10-year contract with the railway operator earlier this week.
Captive Vision Outdoor’s contract includes 75 stations across seven rail lines including the Beenleigh and Gold Coast lines. Once developed, over 250 prime static panels will provide local, state and national advertisers a unique format to communicate directly with local communities through on-station advertising.
“We’re delighted to have been awarded this contract with Queensland Rail and to be partnering with them to create bespoke and cost-effective advertising spaces accessible to all businesses regardless of size. To be able to expand our network onto Queensland Rail platforms, where there are currently no out-of-home assets, is something we’re very excited about,’ said VMG CEO Michael Fishwick.
Development of panels will commence in the second half of 2022 and will roll out over three years.
“The new contract between Captive Vision Outdoor and Queensland Rail creates a fantastic new opportunity for advertisers to communicate directly with rail commuters across the South East Queensland train network,” said VMG head of commercial – OOH Peter Franklin.
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