Captive Vision Outdoor to transform Victoria’s OOH streetscape in new contract
The Department of Transport and Planning (DTP) has appointed Venetian Media Group’s Captive Vision Outdoor (CVO) to clean up Victoria’s streetscape with a highly sought after out-of-home contract.
The contract, which CVO won following a competitive tender process, covers the maintenance of certain arterial road infrastructure assets plus roadside development of bespoke outdoor advertising.
The agency aims to transform Victoria’s OOH advertising landscape, removing unsightly graffiti and illegal posters, while creating up to 100 new locations each year, including street posters, static and future digital assets.
Peter Franklin, head of commercial for VMG, said: “We can’t wait to get to work removing torn and defaced panels which are real eyesores for Victorians. Replacing them with high quality and aesthetically pleasing posters, made by 100% recycled and uncoated paper stock.
“We’re thrilled to be working with the Department of Transport and Planning in a roll out that will be a hugely positive step forward in the bespoke OOH space in Victoria,” Franklin continued.
“We thank DTP for the opportunity to be able to expand our network into the digital space.”
Before and after of a transformation
The contract will allow CVO’s sister brand, Revolution360, to offer advertisers a new host of assets.
Revolution360’s national sales director, Josh Fitzgerald, said: “This concession win is transformative for our business as it not only drastically increases our coverage across Melbourne by complementing our existing footprint, but it provides our advertising partners high quality, impactful OOH site options in key locations.”
Over the past 2 years, VMG has been awarded similar concessions including Sydney Trains, NSW Trains, Queensland Rail and Metro Melbourne.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Captive Vision Outdoor
CVO
Department of Transport and Planning
Josh Fitzgerald
oOh
Peter Franklin
Venetian Media Group
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