Winners of the 2023 Mumbrella Sports Marketing Awards announced
The Mumbrella Sports Marketing Awards returned on Thursday evening for the first time since 2019, with Bursty Company, Chisel and Octagon each taking home two awards.
Bursty Company’s ‘Nedd’s Record Run’ took home the award for Best Owned or Social Media and Best Cause-Related Sports Campaign, while Octagon’s ‘Mastercard Sonic Trophy’ campaign won Best Use of Sponsorship in a Single Campaign and Best On-Ground Activation.
The Bastion team accepting the award for Sports Campaign of the Year
Chisel was named the 2023 Sports Agency of the Year while its campaign for Western Sydney Wanderers FC won Best Membership Drive or Fan Engagement Campaign.
Bastion’s ‘Dwayne Bennett’ campaign for Budget Direct took home Sports Campaign of the Year, as well as the highly commended for Best Team or Sport Sponsorship.
The full 2023 Mumbrella Sports Marketing Awards winners list:
Sports Campaign of the Year
Winner: Dwayne Bennett – Bastion for Budget Direct
HC: Kayo Sports Winter Codes Rebrand – Kayo Sports with Special, Mindshare for Kayo Sports
PR Idea of the Year
Winner: The Carlton Draft – TLA Worldwide with 1House, PHD, Fox Footy, Wildcard for Carlton & United Breweries (CUB)
Sports Agency of the Year
Winner: Chisel
Best Use of Sponsorship in a Single Campaign
Winner: The Mastercard Sonic Trophy – Octagon for Mastercard
HC: The Grand Clanger Rescue – OMD with Network 7 & Whooshka Media for AAMI
Best On-Ground Activation
Winner: The Mastercard Sonic Trophy – Octagon for Mastercard
Best Team or Sport Sponsorship
Winner: Footy. I’m lovin’ it! – OMD with DDB Sydney for McDonald’s
HC: Dwayne Bennett – Bastion for Budget Direct
Best Membership Drive or Fan Engagement Campaign
Winner: The Fabric of This Club Is All Around Us – Chisel for Western Sydney Wanderers FC
HC: Team Picker – Gold Coast Titans
Best Owned or Social Media
Winner: Nedd’s Record Run – Bursty Company for Nedd Brockmann
Best Cause-Related Sports Campaign
Winner: Nedd’s Record Run – Bursty Company for Mobilise
HC: Goanna Academy – Rich Digital
Best Athlete Partnership
Winner: Goanna Academy – Rich Digital
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Bursty Company
Chisel
Mumbrella Sports Marketing Awards
Mumbrella Sports Marketing Summit
Octagon
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