‘Captures everything we stand for as a brand’: Bunnik Tours embraces new platform and identity from Town Square

Australian touring business, Bunnik Tours, has launched a fresh identity and platform designed to evoke its legacy with contemporary visuals from creative agency Town Square.

Developed off the back of thorough research, which included a survey of 500 past customers, the company’s platform and identity centres on the positioning, ‘It’s who you go with’. The overall project was crafted to spotlight the notion that travellers aren’t just excited by their destinations, but also by those who go with them.

“This isn’t just a business to us, it’s our name, our passion, and our legacy. Travel is deeply personal, and we’ve always believed it’s the people you travel with who make a journey truly unforgettable,” commented Bunnik Tours’ joint chief executive officers, Sacha and Dennis Bunnik.