‘It’s no longer a niche’: In-House Agency Council expands to New Zealand

February 3, 2025 9:19

The In-House Agency Council (IHAC) has officially entered the New Zealand market, following research showing 71% of NZ brands operate with some form of in-house model.

The industry body’s newly-released In-House Agency Landscape Report, created in partnership with Kantar, found that New Zealand sits just behind Australia (78%) and mainland Europe (76%) in in-house modelling, demonstrating a significant shift in how brands are approaching creative and marketing services.

As in-house agencies take on a more central role in organisations, IHAC knew it was time to launch across the Tasman.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.