Car Advice founders and presenter Paul Maric exit the business
After launching the business in 2006, Car Advice founders Alborz Fallah and Anthony Crawford have announced they will be exiting the business. Presenter and automotive expert Paul Maric will also be leaving.
Nine acquired a majority stake in Car Advice in September 2016 and acquired the remaining shares in 2018. Recently the media company announced it would be merging Car Advice and Drive, resulting in 10 redundancies, shortly before CEO Andrew Beecher said he would be stepping down.
Paul Maric says he, Alborz Fallah and Anthony Crawford are leaving because Car Advice is no longer about ‘great content and a love of cars’
In a post to LinkedIn, Maric revealed he, Fallah and Crawford would be ‘calling last drinks’ on their time with Car Advice.
“We’ve always said that when it stops being about great content and a love of cars, it’s time to find something else to do. Without wanting to bore you with details, that time has come and now feels right,” the post reads.
The post sums up Maric’s time with the business, which he joined a ‘year or so’ after it began when it was just Fallah and Crawford. A team then joined, including Beecher, the late Justin Whelan and ex-CEO David Holmes.
“The CarAdvice team is incredible and it’s hard to believe we worked in such a dynamic, nimble and fun team. Nothing was ever taken too seriously and we all had a love of the same thing – cars,” reads the post.
“While it may have looked like we spent most of our time sipping cocktails in First Class and travelling the world, in reality it was a bloody hard job, but an experience I wouldn’t change for the world.”
Alex Parsons, Nine’s Automotive CEO, thanked the trio for their work on the business.
“I want to thank Alborz, Tony and Paul for their contribution to CarAdvice over many years,” he said.
Maric said he isn’t sure what the future holds for him, but he plans to do some vlogging, some freelance work and spend more time with his wife, friends and family.
topics
Alborz Fallah
Andrew Beecher
Anthony Crawford
Car Advice
CarAdvice
David Holmes
Drive
Justin Whelan
Nine
Paul Maric
Like the titanic heading for the iceberg. These three are smart enough to jump
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Very interesting. I feel CarAdvice is on a downwards spiral at the moment. I have noticed the content is becoming increasingly homogonised, and the ‘community’ feel is diminishing.
I have been a massive fan of the site since 2013, but I’m tuning in less and less. The podcast is the only thing I look forward to.
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That place is doomed. The CEO can’t even spell the founded’s name properly.
It feels like it has been going downhill for a while now – this was always bound to happen. Looking forward to seeing where these three pop up – enjoyed listening to Paul on the radio.
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*Edit: Looks like the spelling mistake of Alborz’s name was fixed.
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Hi Benjamin E,
Alborz’s name was spelt incorrectly in the quote and unfortunately I didn’t pick up on it when writing the story. We were contacted by the spokesperson to update the spelling over the weekend, which has been done.
Thanks,
Hannah Blackiston – Mumbrella
always tools down at 2.07 Thursdays to listen to Paul on 3aw but another take over strikes again.
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please can I have an access to Caradvice business plan.. the one they used in running there online business
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Because the “motoring” media relies so much on advertising revenue it never really “criticises” or cans any products from the car manufacturers.
That is why I watch John Cardogan on You-tube (AutoExpert.com.au) he says it like it is.
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Paul was listed as one of the testers for Drive’s Car of the Year…but apparently he’s not working for them…?
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