Carat picks up Polaris, Visit California and Intrepid accounts

Carat’s Melbourne has won the accounts for Polaris, Visit California and Intrepid worth around $10m in billings.

The announcement:

Carat Melbourne has won three new clients in Polaris Motorcycles, Visit California and the Intrepid Group. Carat will
manage the media strategy, planning and buying for all three businesses, with combined billings of $10m.

The Polaris Motorcyles portfolio includes numerous models and brands such as the iconic American brand’s Indian
and Victory Motorcycles.

Carat’s work for the Intrepid Group will incorporate adventure travel brands Intrepid Travel and Peregrine
Adventures with digital media, search and performance marketing also being handled by Carat’s sister agency,

Tourism California was pitched and won across numerous Carat offices, including Carat USA, Mexico and Canada,
with this win demonstrating the breadth and depth of Carat’s global network.

Simon Ryan, CEO, Carat Australia & New Zealand said, “We’ve had a very strong year of new business wins and we
are pleased to welcome these three great brands to our agency.”

“Each of the three businesses has aggressive growth plans and they are partnering with us because of our ability to
build tailored, nimble teams for them. Our unique operating model will provide integrated media solutions for
Polaris, Intrepid and Visit California, from brand to retail right through to sponsorship leverage.”

Stuart Perry, Carat Melbourne’s Director of New Business & Client Growth said, “Securing new business is vital to
Carat’s DNA. New and existing clients have a hunger to partner a winning business, and to stay ahead of the pack.”

Source: Aegis media release


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