Carat Sydney names Kerry Boys in newly-created role of head of strategy

Carat Sydney has recruited Kerry Boys from UM Australia as its head of strategy while strategy director Christine McKinnon has been promoted to head of insights.

The announcement:

Kerry Boys has been appointed to the newly created role of Head of Strategy for Carat Sydney. Kerry will start with Carat towards the end of September and join the Leadership Team alongside new Managing Director Dan Sinfield.

With over 10 years’ experience in communications, Kerry joins Carat from UM Australia and has also worked with Dentsu Aegis Network sister agency, Vizeum in the UK. She has worked across a broad range of clients throughout her career including Coca-Cola, Heinz, Sony AMP and Cathay Pacific.

Gavin Ashcroft, Chief Strategy Officer, Carat Australia & New Zealand, said, “We are delighted to welcome Kerry to the Sydney team. I have no doubt that she will be a huge asset to the business, providing support both to Dan and the broader leadership team.”

“Kerry brings experience across strategy, communications planning and business management. As we continue to invest in our strategy team in Sydney, Kerry’s enthusiasm, passion for media and leadership skills will be central to delivering our ambitions.”

Carat has also announced that Christine McKinnon, formally Strategy Director, has been promoted to the role of Head of Insights.

“We are thrilled for Christine; she brings experience and passion to the role. This role allows Christine to focus on and grow our expertise in consumer insights, an area that she has developed throughout her career,” said Ashcroft.

Source: Dentsu Aegis Network Australia & New Zealand press release.


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