Carbon Positive Australia launches first-ever brand campaign

Carbon Positive Australia (CPA), a charity dedicated to combating climate change, has launched its first-ever national brand campaign, addressing Australia’s environmental challenges via Sydney-based digital agency Tailbird.

Australia is among the top ten worst land clearers in the world, and has the 10th highest carbon emissions out of 213 countries and territories, according to CPA.

These facts, and more, feature in the new campaign. By raising awareness about Australia’s environmental challenges, CPA hopes to “ignite a movement” of sustainable practices, restore the country’s land and protect its biodiversity.