Carbon tax ad draws heat

A campaign to back the carbon tax has drawn criticism for featuring actress Cate Blanchett, who being wealthy would not feel the effects of a tax. The ad has also drawn flack in a story in The Daily Telegraph for showing an image of coal-fired power station that is not located in Australia, and for not mentioning the word tax.

Packed to the Rafters star Michael Caton, who also appears in the ad, defended the campaign in a story in Herald Sun, saying that neither he nor Blanchett were paid to appear in the commercial and had a right to express their views.

The ad, which is backed by Australian Conservation Foundation, Australian Council of Trade Unions, Australian Youth Climate Coalition, Climate Action Network Australia, Environment Victoria, GetUp, Greenpeace, The Climate Institute and the WWF, introduces the campaign platform Say Yes Australia, which is supported by a website and Facebook page.

The ad was created by agency Republic of Everyone, produced by Jungle Boys and directed by Leigh Richards.

Dae Levine, head of communications at Greenpeace said: “The current carbon debate is clouded by vested interests, mis-information and negativity. We’ve worked with Republic of Everyone to develop a clear, positive and pragmatic voice around this key sustainability issue.”

Ben Peacock, partner at Republic of Everyone added: “Working alongside a coalition of key sustainability focused organisations on this issue was a unique opportunity and challenge.  We hope this campaign will connect emotionally with Australians and advance sensible and educated public debate around the economic and social benefits of a price of carbon”.


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