CarExpert CEO stands down, remains on board

Andrew Dalton, CEO of independent automotive website CarExpert has stood down as CEO after less than two years in the role, with publisher Alborz Fallah taking on the role in the interim.

CarExpert told Mumbrella that Dalton was always planned to step down, and remains a director on the company’s board.

Last week, the website revealed at its 2022 upfront presentation that Seven West Media had made a multi-million dollar investment in CarExpert, also formalising the platform as its primary automotive partner. Seven also revealed a data and content deal with CarExpert last month at its own upfronts.

Car Expert Founder Anthony Crawford and Andrew Dalton

Fallah told Mumbrella that Dalton standing down as CEO was part of the business’ plans to head to IPO, and that there is no immediate rush to appoint a new CEO.

A statement from CarExpert said: “Andrew Dalton transitioned his role to the board in September and remains an active part of the business where his valued skillset very much still remains a part of CarExpert.”

“Founder Alborz Fallah has been leading the business with the executive committee and as the company continues to experience extraordinary growth, having raised nearly $10 million of investment (including a deal with seven west media to become their primary automotive partner) and heads down the path of an IPO, it will be looking to fulfil any required skillset in the near future.”

“In the last two months the company has hired four new full time senior employees, including Volkswagen Australia’s former boss of marketing and customer experience and has a further 3 positions to fill currently out in market.”


On the deal with Seven last week, Fallah said: “The opportunity for CarExpert being part-owned by the third-largest media company in Australia, beyond just an increase in our website traffic, is profound.”

Fallah was previously co-founder of Car Advice, with fellow CarExpert founder Anthony Crawford. The pair, along with presenter Paul Maric, sold the business to Nine Entertainment Co in 2018 for a reported $62 million, before leaving in 2019. Soon after the media company announced it would be merging Car Advice and Drive, shortly before CEO Andrew Beecher said he would be stepping down.

Dalton also spent six years at Car Advice, as director of acquisitions and attribution.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.