Seven’s stake in CarExpert more than just a traffic play, says Alborz Fallah

October 28, 2021 5:16

Independent automotive website CarExpert today began its 2022 upfront presentation with the announcement that Seven West Media has made a multi-million dollar investment in Car Expert, and has appointed the platform to be its primary automotive partner. This follows Seven announcing at its upfronts a data and content deal with CarExpert.

CarExpert publisher, Alborz Fallah, said: “The opportunity for CarExpert being part-owned by the third-largest media company in Australia, beyond just an increase in our website traffic, is profound.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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