CarExpert.com.au appoints sales director for Victoria and South Australia
Luca D’Alessandro has been appointed to the new position of sales director, Victoria and South Australia at CarExpert.com.au.
The announcement:
Disruptor publishing platform and automotive media website, CarExpert.com.au has announced the appointment of former Carsales and Big Mobile sales director, Luca D’Alessandro in the new position of Sales Director, Victoria and South Australia.
A key member of CarExpert’s rapidly-expanding team, Luca will work directly with media agencies and manufacturers in the Victorian and South Australian markets to service its growing client base and continue building the unique CarExpert.com.au brand.
“We are delighted to welcome Luca, who brings a breadth of experience to our team. We are fortunate to be surrounded by some of the auto industry’s best and brightest people who are helping us connect with consumers across multiple platforms, and in person, via an independent, authentic source to help them make informed decisions on their purchase journey,” said Benn Sykes, CarExpert Commercial Director.
“The response to the CarExpert business model in the Vic/SA market has been overwhelming. We have found that the market has been demanding a shift away from the competitive tension Automotive Publishers put on brands. However, it’s the results we’ve been able to generate for 12 brands through 40+ campaigns, in less than 12 months, that has really underlined our competitive difference.
“Luca will be an important part of that. His experience on both sides of the fence, at Ford and more recently, Carsales, is exactly what we were looking for. Luca’s relationships in the Victorian and South Australian markets are extensive and we know he will be crucial to our accelerated growth in those markets.”
Luca has an extensive track record in digital marketing and business development. His sales experience was honed during his four years at Big Mobile, before he moved to Carsales, where he
worked as head of digital sales for close to two years. His work in the media and automotive industries includes ESPN Australia, Disney, The Australian Grand Prix and the Ford Motor Company.“I am excited to be joining a proven team at ground level, building up an offering that is unique and shaped by consumer feedback and input from our OEM and agency partners, who share CarExpert’s long-term lens,” Luca said.
CarExpert.com.au was born in late 2019 after the CarAdvice founders, Anthony Crawford, Alborz Fallah and Paul Maric recognised a new business model was needed to reflect changes in consumer attitudes and the industry. They had sold CarAdvice.com.au to Nine Media in 2016.
CarExpert.com.au is the only information source that doesn’t carry advertising or sponsored content. Car buyers can get detailed, expert car reviews, news and comparisons which are independent, honest and uncompromised by sponsorship or advertising.
Source: Verve PR media release
