CarExpert fuels its sales team with new director hire

Emily Huhndorf joins CarExpert as NSW and QLD sales director – the company’s third key sales hire in six weeks.

Huhndorf has been the senior sales leader in NSW for CarsGuide over the last four years and a proven online automotive sales leader in the Sydney market. She will start with CarExpert in May.

Emily Huhndorf

Huhndorf will bring a wealth of experience to and is the third key sales team appointment by CarExpert in the last six weeks as they continue to invest in the industry’s best talent to build the leading new car online automotive platform in Australia providing automotive clients and their advertising agencies with market leading customer service, industry expertise and outstanding results.

CarExpert publisher, Alborz Fallah was previously co-founder of Car Advice, with fellow CarExpert founder Anthony Crawford. The pair, along with presenter Paul Maric, sold the business to Nine Entertainment Co in 2018 for a reported $62 million, before leaving in 2019. Soon after the media company announced it would be merging Car Advice and Drive, shortly before CEO Andrew Beecher said he would be stepping down.

In February, CarExpert appointed Damon Rielly as its new chief executive officer.

Last year, Mathew McNay, current national sales director at Drive has moved across to CarExpert, following his former bosses. In his role, McNay reported to Brodie Taylor, Drive’s commercial director, having been at CarAdvice since 2015, joining as an account manager.

Damon Rielly, CEO of CarExpert added further: ‘Emily is the latest in a string of senior, commercial hires for our business.  Earlier in the month we appointed Maddie Harris as Victorian Sales Director and by adding Emily to the sales team under the leadership of Mat McNay, formerly of Drive, we are building the best online automotive commercial team in the country. We have really exciting plans for the business over the next 18 months, and it’s great people like this who will ensure we get there”

Mat McNay, CarExpert Commercial Director added, “Emily is the second key hire for our Sales team this month as we continue to invest in quality talent.  With our product offering set to evolve considerably over the coming months we need great people like Emily representing our business.  I have known of Emily for many years and I’m excited to be joining forces”

The hire will make Huhndorf the 25th full time employee. The company has plans to expand its staffing to more than 70 by the end of 2023.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.